I am Godswill Ukpong. My friends call me Caveman.

I am a Product Designer, UX Writer and budding UI Engineer. In 3 years of product experience, I have designed over 8 products spanning mobile apps, web apps, B2B & B2C, and SaaS in diverse industry verticals such as Fintech, No Code, Insurtech, Email Marketing, & Product Management.

✍🏽 Currently, I am obsessed with learning, I learn every day, intentionally. You can usually find me sharing memes or disturbing my WhatsApp contacts with lyrics of the music I enjoy on Spotify. Send me a text if you’d like that too!

Peers named me “Senior Advocate of the Users”. I value a people-focused approach to developing any product by applying thoughtful UX to design delightful experiences bridging the gap between ideas and revenue. This makes me very intentional about harmonising business goals with their customers’ needs.

<aside> 📨 Let’s talk, Say hi!

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how I can help.

• Understanding and Research - Market Research, User Interviews, Stakeholder Interviews, Competitive Analysis, Empathy and Affinity Mapping, Card Sorting and Usability Testing.
• Visual Design - Sketching, Wireframing, High fidelity prototypes and Interaction design.
• Design Systems - Creating scalable styles, UI patterns and standards for product teams.
• UX Writing - Using clear, useful language to aid the user’s experience.
• Information Architecture - Organising content in an intuitive manner.
• UI Development - HTML, CSS and Webflow.
• Simplification - Making complex things simple.

<aside> 🍃 Doing meaningful work shouldn’t come at the expense of building a meaningful life.

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